Design is, by nature, an interdisciplinary discipline shaped by diverse perspectives. Yet the industry is marked by uniformity, both in terms of who designs and who design is made for. Why is that the case;- and how can we change it?

Through an engaging and honest conversation, the panel explored structural barriers, hidden biases, and concrete actions needed to create lasting change. One thing became clear: diversity doesn’t happen by itself. It requires conscious action, a critical review of established norms, and a redefinition of what we consider “good design.”

In this process, it’s important to recognize that design is not just about aesthetics, but also about function, accessibility, and representation. To achieve true diversity in design, we must challenge the historical norms that have shaped the industry and open up to more voices, backgrounds, and experiences. It’s about including those who have previously been overlooked and creating space for design that reflects a broader spectrum of lives, cultures, and identities.

It’s high time we view design as a tool for social change, not just for commercial success. When we break down the barriers that have excluded certain groups, we can build an industry that is more inclusive, more innovative, and more representative of society as a whole. This is not just a moral imperative, it is a necessity for the future of design.

The conversation offered many insights, but a few stood out:

Diversity goes far beyond gender and ethnicity. Age, background, ability, and experience also play a crucial role in how we design and experience the world around us.

Curiosity and openness are essential in processes of change. To create real transformation, we must ask the right questions and listen to the answers that challenge our own assumptions.

Producers have a responsibility. It’s important not only to preserve and strengthen design competence internally, but also to be a clear commissioner that promotes diversity in the design process.

Designers must think bigger and more holistically. Designing with a focus on accessibility often leads to solutions that are better for everyone, not just for a specific group.

True inclusion requires more than good intentions. It’s about seeing who actually gets the opportunity to influence the design process, and who gets to define what “good” design is.

The evening offered no easy answers, but made one thing clear: the conversation is necessary, and far from over. If we are to shape a design industry that reflects society, it will require deliberate action and a willingness to challenge established truths.

At MATRE, we’re not just interested in discussing the future;- we want to help create it. And that future must be built with more voices, broader perspectives, and bolder ideas.

This is just the beginning.
We look forward to creating more spaces where Norwegian design can be discussed, explored, and developed. The future of Norwegian design is bright, but it demands courage, fresh thinking, and collaboration across generations and disciplines.

A heartfelt thank you to tonight’s brilliant panel, and to everyone who took part. Together, we’re shaping a future for Norwegian design that is sustainable, innovative, and inspiring.

Don’t miss our next Design Salon;- more info coming soon!